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Kjell Backlund

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Latest Articles from Kjell Backlund
Signing up and signing on are major threats to any cloud application business. What approaches can an application provider take, and what are the implications on the business? Did you know that: Half of paid SaaS customers do not use the application at all Nine out of 10 has left an...
Single sign-on is essential to driving engagement and usage of SaaS applications in large and mid-sized customer organizations. SAML is often promoted as an industry standard in the area, but is it really the de facto standard a SaaS vendor needs to drive growth? No. SAML is a protoc...
Typically, automated sign-on is regarded to be something troublesome and costly, which slows down rollouts, adds complexity and requires involvement from customer IT organizations, something that SaaS vendors often want to avoid at any cost. However, automated sign-on can be one of the...
SaaS brings a lot of advantages to businesses - no need to invest in purchasing and maintaining licenses and infrastructure, and no need to worry about upgrades and bug fixes. Larger companies, however, face a major challenge related to user authentication and management. Larger compan...